--- title: Can the Elephant Dance Again? description: Some year's ago, I read a good book called Who Says Elephants Can't Dancewritten in 2003 by Louis Gerstner, former Chairman and CEO of IBM. Gerstner described how he'd led significant change within the global behemoth to enable it to turnaround it's commercial performance. image: https://blog.iqblade.com/hubfs/Can%20the%20elephant%20dance%20again.jpg --- [![IQ Blade](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/logo.svg)](https://www.iqblade.com/) - [Home](https://www.iqblade.com/) - [Why IQBlade?](https://www.iqblade.com/why-iqblade/) - [Solutions](https://www.iqblade.com/solutions/grow-your-partner-landscape/) - [Clients](https://www.iqblade.com/clients/) - [Case Studies](https://www.iqblade.com/case-studies/) - [Blog](https://blog.iqblade.com/) - [About Us](https://www.iqblade.com/about-us/) - [Login](http://portal.iqblade.com/login) - [Careers](https://www.iqblade.com/careers/) Blog # All the latest news and updates from IQBlade ![](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/right-diagonal-500.png)   ![](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/left-diagonal.png) # Can the Elephant Dance Again? [Ant Young](https://blog.iqblade.com/author/ant-young) 23 Mar 2018 Share this: Some year's ago, I read a good book called [Who Says Elephants Can't Dance](https://www.amazon.com/Who-Says-Elephants-Cant-Dance/dp/0060523808) written in 2003 by Louis Gerstner, former Chairman and CEO of IBM. Gerstner described how he'd led significant change within the global behemoth to enable it to turnaround it's commercial performance.    From Jay's post, it seems like IBM is once again facing significant challenges and that another new approach / strategy is vital if it is to succeed.   It's not a challenge limited solely to IBM, we  sometimes see similar issues regarding demographics and outdated approaches from other "traditional" tech companies.   From an IQBlade point of view, Jay's comments regarding  IBM's Channel Partners are particularly interesting. Bouncing around an echo chamber. The executives talked about traveling the world doing listening tours and pulling together partner advisory councils. The problem is they are engaging their large, long-term loyal partners who are lobbying for self-serving tweaks to the traditional partner program. ![](https://www.google.com/s2/favicons?domain=go.forrester.com) [https://go.forrester.com/blogs/ibm-channel-executives-are-frus](https://go.forrester.com/blogs/ibm-channel-executives-are-frustrated-with-the-pace-of-partners-transformation/)   ![](https://blog.iqblade.com/hubfs/Can%20the%20elephant%20dance%20again.jpg) [![New call-to-action](https://no-cache.hubspot.com/cta/default/5091100/180cd200-f16c-4be4-8fe7-e7d0a10e7fb1.png)](https://cta-redirect.hubspot.com/cta/redirect/5091100/180cd200-f16c-4be4-8fe7-e7d0a10e7fb1) ### Subscribe Here! ### Recent Posts ![IQ Blade](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/logo.svg) IQBlade Limited Liverpool Science Park, 131 Mount Pleasant, Liverpool, L3 5TF Telephone: [+44 (0)151 482 9700](tel:+44%20(0)151%20482%209700) Email: [info@iqblade.com](mailto:info@iqblade.com) Registered in England. Registered Number 10214773. All material © 2018 IQBlade Limited. All rights reserved. - [Find us on Facebook](https://www.facebook.com/IQBlade-409397016080439/) - [Follow us on Twitter](https://twitter.com/iqblade) - [Find us on Linkedin](https://www.linkedin.com/company/iqblade-limited/) - [Home](https://www.iqblade.com/) - [Careers](https://www.iqblade.com/careers/) - [Privacy Policy](https://www.iqblade.com/privacy-policy/) - [Terms and Conditions](https://www.iqblade.com/terms-and-conditions/) ![](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/footer-diagonal.png)