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Forrester Insight - Through Channel Marketing

As always, Jay McBain from Forrester provides some great insight on how Sales & Marketing Leaders working with the channel, are using TCM to...

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Can the Elephant Dance Again?

Some year's ago, I read a good book called Who Says Elephants Can't Dance written in 2003 by Louis Gerstner, former Chairman and CEO of IBM....

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Emerging from the Shadows!

I came across this great LinkedIn post by Jay McBain from Forrester and Gary Morris from Successful Channels reflecting the seismic shift that is...

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Essential (Quick) Guide to Launching New Solutions Through the UK Tech Channel

Even though IQBlade is essentially a software company, Ben and I still get involved in a LOT of discussions about the launch plans for new...

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Executives use data to drive decisions and create leads

If data really is the new oil, the speed and ease with which we access it will determine who wins the modern race. That being said, if the data...

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5 questions every Channel Leader should be asking their management team…

1. Are we regularly tracking and benchmarking our channel? 

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Is GDPR an issue for Tech Marketeers?

I am still getting to grips with the real impact of GDPR on B2B Marketeers (nearly there I think!!), BUT one thing is for certain so far....many...

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The 5 top cities in UK Business

Top 5 cities with the most registered company addresses:

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Using Data Intelligence to Improve Marketing Performance

Whilst they may not all have the resources to implement it, the vast majority of Marketeers that we speak to, understand about Marketing...

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Channel Strategy Evolution

Whilst this article and research was written in the USA, we see a lot of the issues and thinking reflected here in the UK. 

If you are a channel...

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