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Beware - Change Ahead! - 2 things transforming tech channels

For the past couple of commutes, I have been listening to an excellent podcast discussion between Marcus Cauchi of Sandler Training and Jay McBain,...

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How intelligent is your CRM System?

In yesterday's blog, Ken Cooke, Co-Founder of How to Who, highlighted how CRM systems should be used as a powerful intelligence tool, that has...

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Global Recognition for IQBlade

We are really pleased and excited to have been named in Forrester's 2019 Channel Technology Stack alongside some of the biggest names in tech.

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Building a 2nd Bridgehead

In a previous blog I explored some of the challenges that a successful vendor, with a well-established core product, channel and customer base...

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Channel marketing post-GDPR

As published on CRN Channel Web on 29th June 2018

 

Just like 1st January 2000, the 25th May 2018 came and went without stopping the world from...

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The Challenges of Opening Up a Second Front

How does a successful vendor, with a well establish core product, channel and customer base go about launching a second, different solution...

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When is a List not a List?

For the past few years, a big chunk of the tech sectors marketing budget has been spent on buying “Lists”. By this I mean big spreadsheets or...

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Forrester Insight - Through Channel Marketing

As always, Jay McBain from Forrester provides some great insight on how Sales & Marketing Leaders working with the channel, are using TCM to...

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Can the Elephant Dance Again?

Some year's ago, I read a good book called Who Says Elephants Can't Dance written in 2003 by Louis Gerstner, former Chairman and CEO of IBM....

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Emerging from the Shadows!

I came across this great LinkedIn post by Jay McBain from Forrester and Gary Morris from Successful Channels reflecting the seismic shift that is...

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