---
title: The time of Uber Competition
description: I originally read Porter's 5 forces when at Uni and I digested the text with a loose understanding but it was only really when working in commercial business that I truly understood the deeper context and application of his work (and I now realise why the mature students on my course performed so well - they had real world experience to apply the theory to!).
image: https://blog.iqblade.com/hubfs/The%20time%20of%20uber%20competition.png
---

[![IQ Blade](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/logo.svg)](https://www.iqblade.com/)

- [Home](https://www.iqblade.com/)
- [Why IQBlade?](https://www.iqblade.com/why-iqblade/)
- [Solutions](https://www.iqblade.com/solutions/grow-your-partner-landscape/) 
    - [Clients](https://www.iqblade.com/clients/)
    - [Case Studies](https://www.iqblade.com/case-studies/)
- [Blog](https://blog.iqblade.com/)
- [About Us](https://www.iqblade.com/about-us/)
- [Login](http://portal.iqblade.com/login)
- [Careers](https://www.iqblade.com/careers/)

Blog

# All the latest news and updates from IQBlade

![](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/right-diagonal-500.png)

 

![](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/left-diagonal.png)

# The time of Uber Competition

[Ben Abraham](https://blog.iqblade.com/author/ben-abraham)

 11 Jan 2017

Share this:

I originally read Porter's 5 forces when at Uni and I digested the text with a loose understanding but it was only really when working in commercial business that I truly understood the deeper context and application of his work (and I now realise why the mature students on my course performed so well - they had real world experience to apply the theory to!). Anyway, that was a long time ago and so I assumed that Porter's relevance would diminish with time. However I recently re-read the factors that encourage increased threat of competitive entrants and in the Tech sector (with the potential exception of brand dominance) it is totally applicable today. I can't think of many authors whose work can stand the test of time as well as Porter's...

{

High Threat of entry of new competitors when: • Profitability does not require economies of scale • Products are undifferentiated • Brand names are not well-known • Initial capital investment is low • Consumer switching costs are low • Accessing distribution channels is easy • Location is not an issue • Proprietary technology is not an issue • Proprietary materials is not an issue • Government policy is not an issue • Expected retaliation of existing firms is not an issue

![](https://www.google.com/s2/favicons?domain=strategiccfo.com) [https://strategiccfo.com/threat-of-new-entrants-one-of-port](https://strategiccfo.com/threat-of-new-entrants-one-of-porters-five-forces/)

 

![](https://blog.iqblade.com/hubfs/The%20time%20of%20uber%20competition.png)

[![New call-to-action](https://no-cache.hubspot.com/cta/default/5091100/180cd200-f16c-4be4-8fe7-e7d0a10e7fb1.png)](https://cta-redirect.hubspot.com/cta/redirect/5091100/180cd200-f16c-4be4-8fe7-e7d0a10e7fb1)

### Subscribe Here!

### Recent Posts

![IQ Blade](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/logo.svg)

IQBlade Limited Liverpool Science Park, 131 Mount Pleasant, Liverpool, L3 5TF Telephone: [+44 (0)151 482 9700](tel:+44%20(0)151%20482%209700) Email: [info@iqblade.com](mailto:info@iqblade.com)

Registered in England. Registered Number 10214773.  
 All material © 2018 IQBlade Limited. All rights reserved.

- [Find us on Facebook](https://www.facebook.com/IQBlade-409397016080439/)
- [Follow us on Twitter](https://twitter.com/iqblade)
- [Find us on Linkedin](https://www.linkedin.com/company/iqblade-limited/)

- [Home](https://www.iqblade.com/)
- [Careers](https://www.iqblade.com/careers/)
- [Privacy Policy](https://www.iqblade.com/privacy-policy/)
- [Terms and Conditions](https://www.iqblade.com/terms-and-conditions/)

![](https://blog.iqblade.com/hubfs/IQBlade_December2018/Images/footer-diagonal.png)