In aprevious blogI explored some of the challenges that a successful vendor, with a well-established core product, channel and customer base might...
Recent Posts
Channel marketing post-GDPR
As published on CRN Channel Web on 29th June 2018
Just like 1st January 2000, the 25th May 2018 came and went without stopping the world from...
When is a List not a List?
For the past few years, a big chunk of the tech sectors marketing budget has been spent on buying “Lists”. By this I mean big spreadsheets or...
Forrester Insight - Through Channel Marketing
As always,Jay McBainfrom Forrester provides some great insight on how Sales & Marketing Leaders working with the channel, are using TCM to improve...
Can the Elephant Dance Again?
Some year's ago, I read a good book calledWho Says Elephants Can't Dance written in 2003 by Louis Gerstner, former Chairman and CEO of IBM....
Emerging from the Shadows!
I came across this great LinkedIn post byJay McBainfromForresterandGary MorrisfromSuccessful Channelsreflecting the seismic shift that is...
Essential (Quick) Guide to Launching New Solutions Through the UK Tech Channel
Even though IQBlade is essentially a software company,Benand I still get involved in a LOT of discussions about the launch plans for new solutions...
Is GDPR an issue for Tech Marketeers?
I am still getting to grips with the real impact of GDPR on B2B Marketeers (nearly there I think!!), BUT one thing is for certain so far....many tech...
Using Data Intelligence to Improve Marketing Performance
Whilst they may not all have the resources to implement it, the vast majority of Marketeers that we speak to, understand about Marketing Automation...
Channel Strategy Evolution
Whilst this article and research was written in the USA, we see a lot of the issues and thinking reflected here in the UK.
If you are a channel...
