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Ant Young

Recent Posts

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When is a List not a List?

For the past few years, a big chunk of the tech sectors marketing budget has been spent on buying “Lists”. By this I mean big spreadsheets or...

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Forrester Insight - Through Channel Marketing

As always, Jay McBain from Forrester provides some great insight on how Sales & Marketing Leaders working with the channel, are using TCM to...

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Can the Elephant Dance Again?

Some year's ago, I read a good book called Who Says Elephants Can't Dance written in 2003 by Louis Gerstner, former Chairman and CEO of IBM....

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Emerging from the Shadows!

I came across this great LinkedIn post by Jay McBain from Forrester and Gary Morris from Successful Channels reflecting the seismic shift that is...

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Essential (Quick) Guide to Launching New Solutions Through the UK Tech Channel

Even though IQBlade is essentially a software company, Ben and I still get involved in a LOT of discussions about the launch plans for new...

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Is GDPR an issue for Tech Marketeers?

I am still getting to grips with the real impact of GDPR on B2B Marketeers (nearly there I think!!), BUT one thing is for certain so far....many...

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Using Data Intelligence to Improve Marketing Performance

Whilst they may not all have the resources to implement it, the vast majority of Marketeers that we speak to, understand about Marketing...

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Channel Strategy Evolution

Whilst this article and research was written in the USA, we see a lot of the issues and thinking reflected here in the UK. 

If you are a channel...

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Using Big Data to revive your clients

Last week I commented on a piece by Doug Woodburn in CRN where he quoted Michael Dell, suggesting that all  companies should be using AI or ML to...

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Sound advice from Michael Dell but how do you start?

AI and Machine Learning are rarely out of the headlines these days, but how do you start to take advantage of the benefits described? 

 

Often,...

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