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Ant Young

Recent Posts

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Building a 2nd Bridgehead

In a previous blog I explored some of the challenges that a successful vendor, with a well-established core product, channel and customer base...

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Channel marketing post-GDPR

As published on CRN Channel Web on 29th June 2018

 

Just like 1st January 2000, the 25th May 2018 came and went without stopping the world from...

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When is a List not a List?

For the past few years, a big chunk of the tech sectors marketing budget has been spent on buying “Lists”. By this I mean big spreadsheets or...

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Forrester Insight - Through Channel Marketing

As always, Jay McBain from Forrester provides some great insight on how Sales & Marketing Leaders working with the channel, are using TCM to...

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Can the Elephant Dance Again?

Some year's ago, I read a good book called Who Says Elephants Can't Dance written in 2003 by Louis Gerstner, former Chairman and CEO of IBM....

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Emerging from the Shadows!

I came across this great LinkedIn post by Jay McBain from Forrester and Gary Morris from Successful Channels reflecting the seismic shift that is...

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Essential (Quick) Guide to Launching New Solutions Through the UK Tech Channel

Even though IQBlade is essentially a software company, Ben and I still get involved in a LOT of discussions about the launch plans for new...

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Is GDPR an issue for Tech Marketeers?

I am still getting to grips with the real impact of GDPR on B2B Marketeers (nearly there I think!!), BUT one thing is for certain so far....many...

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Using Data Intelligence to Improve Marketing Performance

Whilst they may not all have the resources to implement it, the vast majority of Marketeers that we speak to, understand about Marketing...

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Channel Strategy Evolution

Whilst this article and research was written in the USA, we see a lot of the issues and thinking reflected here in the UK. 

If you are a channel...

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