Whilst they may not all have the resources to implement it, the vast majority of Marketeers that we speak to, understand about Marketing Automation...
Channel Strategy Evolution
Whilst this article and research was written in the USA, we see a lot of the issues and thinking reflected here in the UK.
If you are a channel...
Using Big Data to revive your clients
Last week Icommented on a piece by Doug Woodburn in CRNwhere he quoted Michael Dell, suggesting that all companies should be using AI or ML to...
Sound advice from Michael Dell but how do you start?
AI and Machine Learning are rarely out of the headlines these days, but how do you start to take advantage of the benefits described?
Often, such...
How Machine Learning Will Transform The Sales Function
I've pitched IQBlade at least 20 times this week (thanks to IPExpo) and its been really interesting to see which tech companies "got" IQBlade and...
Predicting the weather, 12 months in advance (with limited data)...
The degree of accuracy with which we are now able to predict weather patterns is improving with every passing day. This is an impressive application...
The time of Uber Competition
I originally read Porter's 5 forces when at Uni and I digested the text with a loose understanding but it was only really when working in commercial...
Simple data-driven sales..
I've run numerous business planning sessions with technology vendors and channel partners over the past few years and there is one reoccurring...
Festive Frustration
I spotted this post from Jason at Involve on LinkedIn yesterday and my 1st thought was "That's Brave!"...publicly calling out your key vendors for...
Knowing how much to lift
This is a very good summary of an article by 2112 Group but more consideration needs to be given to the opposite viewpoint too? How does a vendor...
